
Make your offer more compelling by adding some context…
Describe the situation when your customers really need what you provide – when your product or service is most meaningful to them. Consider the audience’s perspective when writing your story. Make sure it resonates with them.
Inject emotion into your copy by relating to the frustration they feel when dealing with the issues your offer solves. Describe how irritated, stressed, and overwhelmed they are with their current situation and how it affects their lives.
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